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Friday, April 29, 2016

Has The Big Bhookad™ stopped blogging? No!


Hey, all you food maniacs!
Hope you're happy stuffing your faces as always!

So, I've heard there's a lot of speculation going around this particular rumour about me. Have I stopped blogging? I'd like to answer that question today.


According to, the definition of a blog is: a website containing a writer's or group of writers' own experiences, observations, opinions, etc., and often having images and links to other websites. According to Wikipedia, a blog (a truncation of the expression called weblog) is a discussion or informational site published on the World Wide Web, consisting of discrete entries (posts) typically displayed in reverse chronological order (the most recent posts always appear first).

Definition of 'blog' in iOS' dictionary.

The common and stereotypical assumption or understanding of a blogger, is an individual who is enviously active on the world wide web, who has an exceptional amount of 'engagement' on their digital properties, usually built over a few years, usually also with the usage of leading, trending, contemporary or most-preferred social media platforms.

Now, let me clarify what exactly being 'a blogger' means.

Being a blogger requires a huge deal of patience, as well as time. For any blog to be successful at SEO and/or engaging fans/followers/readers for a long term of time, it needs to be updated as regularly as possible, preferably daily, or twice or even thrice a day if need be.

The entire world of internet is like an infinitely deep and littered ocean, with innumerable amounts of abandoned blogs that have not been updated in months, some in years, some even in decades. The success of blogging actually seeds from having people interact with you and experience genuine moments from your life, and only return when there's new content to read or watch or consume; in any manner that every distinct platform is positioned and enabled for.

Blogging does not restrict one person to publish or update content only on one single platform. On the contrary, the ideal process of blogging involves its blogger to use multiple platforms on the web, especially the newly popular ones, solely to consistently and continuously have personal stories to share with different audiences on different properties, with reality being the most crucial element of treatment throughout publishing; and honestly sharing moments out of that person's real life.

The term blogging simply defines the process of generating standardised content, at least several times a week, which takes time, sincere effort and ideas to write honestly and consistently. To keep the content generating all the time, bloggers like me have to constantly ideate and persevere in crafting and maintaining the importance of my voice, which gradually grows bigger and reaches more people in my city or even country, as I keep sharing my real stories, one day at a time.

Long story shot, I've been working on building my new ventures and also a new food delivery brand, but apart from being unforgivably busy with work, I've been focussing on sharing my stories on my 4 primary social media platforms: Facebook, Twitter, Instagram and now also on Snapchat - with the same handle across all platforms: @thebigbhookad

This blog, is already under redevelopment, as I aspire to eventually transform it into a content factory, with many new categories, including travel stories, national/global culinary reviews, a team of talented food writers, food merchandise for sale etc.

Since January, I've been re-channeling all my food reviews on a newly explored platform, YouTube, with my brand new web-series called Bhookad Express. To watch the pilot episode of The Big Hunger Challenge, kindly scroll down to my previous blog post.

Here, check out all the 7 reviews (so far) embedded especially for you below:








I promise to revamp and reformulate the content strategy for this portal by or before July 2016. For now, please enjoy watching my videos on YouTube and keep calm till I undergo some serious restructuring, especially for what made me:

Happy hogging!
The Big Bhookad™

Monday, January 4, 2016

The Big Bhookad™ is now #MovingForward



So the time has come for me to lay rest, 
What I had set out to create, something close to best

An enriching attempt to debut this on your TV screen,
Became a journey to places I have heard of but never seen

Due to trials and (t)errors that plague us all,
I pick myself back up, ready to move, not afraid to fall

Chameleons honoured me by showcasing their true nature,
One can use one's own sense, and see the real picture

I can feel the love of my mother’s prayers,
The Big Bhookad is not a belly that can be fed by betrayers

A fan of fedoras, I'll now continue to wear many hats,
Look ahead in the direction of hope, and play more bets

A creative writer, photographer, actor and a lost cook,
It's time, let me now create Adarsh Munjal's own storybook

Cheers to the year gone by and becoming my boss full-time!
I've defeated my illusions and listened to my heart's rhyme

Let's pick up our cameras, a fork and a knife
Let me be a connoisseur of food, with an appetite for life.

- x - x - x - x - x - x -

It's the 4th day of 2016 and I'm immensely proud to announce the launch of my YouTube channel with all of you.

We have shared the first of many videos we are going put out this year. It's called "THE BIG HUNGER CHALLENGE" and it features the baddest, meanest and BIGGEST quesadilla available in India! 

Full props to Cafe Nemo at Worli to pull this challenge off so well! Kudos to their chef's talent and spirit too! Enjoy watching the first ever episode of The Big Hunger Challenge!

Don't forget to subscribe to my new channel and keep watching my newest videos on YouTube!

Happy watching!

Wednesday, December 30, 2015

50 Best Dishes The Big Bhookad™ Tried in 2015


What's up, Bhookads! I'm back with your most awaited list of my 50 top food recommendations in 2015!

Don't forget to look up #BhookadRecommends on Instagram for the most praiseworthy culinary experiences in Mumbai, accumulated just for you since 2013. PRAISEWORTHY GUARANTEED! 

Here are 50 best dishes The Big Bhookad™ tried and recommended in 2015:


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A photo posted by The Big Bhookad™ (@thebigbhookad) on

Hope you have a great year in 2016!
Happy hogging!