Hello, hello, hello!
I know, I know, it has been too long since I updated this blog and before I dive into introducing a new product to you, let me assure you that I will publish a new travelogue from our most recent experience in the Himalayas last month – it will go up before March ends. Promise.
I usually have several tasks to be completed daily on both, my personal and professional sides of life. Every day, I try my best to run errands for my household, update my social media platforms with new food discoveries or pending recommendations – along with serve as a proud new creative director five days a week, leading a small digital team in Mumbai comprising of supremely talented designers and copywriters.
My life has ample of responsibilities and very little free time. In a city like ours, giving in to the irresistible temptation of unhealthy snacking options like samosas or wada pavs almost every evening – is a mutual kind of guilt and regret. Including and especially mine.
Last week, Marico sent across an attractively vintage dabba to us but it was bright red in colour. It was a pleasant surprise to receive it from someone who looked like a traditional Mumbaiyya dabbawalla and I was happier to discover what was inside – three new variants of the all new Saffola Active Soups: with 5 times more fibre than other options available online or even at general stores or supermarkets.
In about 2% of your daily intake of calories, Saffola Active Soups are now here to make us #FeelFullStayLight; especially during those lengthy hours between lunch and dinner, when you feel peckish or uncontrollably hungry like I do.
“While the Indian market for soups has been primarily driven by increasing urbanisation, rising incomes and heavy marketing, penetration is less than 5%, significantly lower than in western countries. Hindustan Unilever controls a majority shares in the market with its Knorr brand of soups, followed by food giant Nestle’s Maggi soups. Marico said this could change with a healthier perception of overall packaged foods.” – Agro & Food Processing | agronfood.com
Well, looks like Marico knows what they are doing because I tried the Red Tomato soup last night and it was adequately tangy, salty and surprisingly it was satisfyingly delicious.
Thanks again for this wonderful surprise, team Saffola. Here’s wishing you all the best with your new beginnings, team Marico.
Happy healthy snacking!
THE BIG BHOOKAD™