New Saffola Active Soups | #FeelFullStayLight

 

Hello, hello, hello!

I know, I know, it has been too long since I updated this blog and before I dive into introducing a new product to you, let me assure you that I will publish a new travelogue from our most recent experience in the Himalayas last month – it will go up before March ends. Promise.

I usually have several tasks to be completed daily on both, my personal and professional sides of life. Every day, I try my best to run errands for my household, update my social media platforms with new food discoveries or pending recommendations – along with serve as a proud new creative director five days a week, leading a small digital team in Mumbai comprising of supremely talented designers and copywriters.

My life has ample of responsibilities and very little free time. In a city like ours, giving in to the irresistible temptation of unhealthy snacking options like samosas or wada pavs almost every evening – is a mutual kind of guilt and regret. Including and especially mine.

> Thanks for sharing samples of the new Saffola Active Soups with us, Marico <

Last week, Marico sent across an attractively vintage dabba to us but it was bright red in colour. It was a pleasant surprise to receive it from someone who looked like a traditional Mumbaiyya dabbawalla and I was happier to discover what was inside – three new variants of the all new Saffola Active Soups: with 5 times more fibre than other options available online or even at general stores or supermarkets.

> The dabba comprised of a cup and three packets of new Saffola Active Soups <

In about 2% of your daily intake of calories, Saffola Active Soups are now here to make us #FeelFullStayLight; especially during those lengthy hours between lunch and dinner, when you feel peckish or uncontrollably hungry like I do.

> Red Tomato, Spicy Manchow & Chatpata Sweet Corn Saffola Active Soups <

“While the Indian market for soups has been primarily driven by increasing urbanisation, rising incomes and heavy marketing, penetration is less than 5%, significantly lower than in western countries. Hindustan Unilever controls a majority shares in the market with its Knorr brand of soups, followed by food giant Nestle’s Maggi soups. Marico said this could change with a healthier perception of overall packaged foods.” – Agro & Food Processing | agronfood.com

> Meet the three new variants of instant soup! <

Well, looks like Marico knows what they are doing because I tried the Red Tomato soup last night and it was adequately tangy, salty and surprisingly it was satisfyingly delicious.

> Crispy breadcrumbs and praiseworthy pricing at ten rupees per sachet <

Thanks again for this wonderful surprise, team Saffola. Here’s wishing you all the best with your new beginnings, team Marico.

> With love, yours truly TBB! <

Happy healthy snacking!

THE BIG BHOOKAD™

 

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As an aspiring food critic, it's my responsibility to share reliable recommendations to improve your culinary experiences, travel experiences and praiseworthy branded experiences in the world of food and hospitality.

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